Tuesday, April 18, 2023

1940s jenny on the job by kula robbins







the star of this series is jenny, the model production worker. the government had encouraged entry of women into the workforce, replacing men fighting overseas. jenny on the job showcases eight posters issued in 1943 by the United States Public Health Services.

jenny became a role model for many young women, probably new to industrial jobs, on working safely and efficiently, doing her best to help the war effort.

on content:

1. kula is able to sell jenny as the girl next door,

2. jenny is not only a problem solver, but a dutiful citizen in times of war,

3. jenny exhibits a sense of optimism & valor,

on form:

3. accessible rendition: jenny in action, and message, sometimes as imperative ("let's keep our room clear") or descriptive: "lift weight the easy way",

4. friendly atmosphere, 

5. jenny comes out as resilient, witty & productive and    

a gallery of robbins' posters here, 

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